A Norwegian fjord seen from an airplane window seat in golden morning light

Herold Travel — An independent consultancy

Turn tomorrow into today.

I'm Jen — a travel consultant who plans journeys the personal way. No templates, no checklists. Every trip starts with a conversation, and ends with memories that last well after you're home.

Plan my journey→Read the story ↓
The Norwegian Fjords·The Caribbean·Maui·Alaska·The Grand Canyon·Denmark·Paris·London·Walt Disney World·Universal Orlando·The Norwegian Fjords·The Caribbean·Maui·Alaska·The Grand Canyon·Denmark·Paris·London·Walt Disney World·Universal Orlando·
Jen Herold smiling on a cruise ship balcony with a port view behind her

Jen Herold — Founder & travel designer

The story

“Travel is about the version of yourself that is revealed with each memory crafted, each moment lived, and every experience enjoyed.”

My journey into this business didn't start in a boardroom — it started at Walt Disney World, watching my very young daughters' faces light up the first time they experienced magic that encompassed all five senses. That's the moment I got hooked on creating unforgettable trips.

Since then I've walked the beaches of the Caribbean, sipped coffee in quaint little shops in Denmark, Paris, and London, run with sled dogs in Alaska, let the vastness of the Grand Canyon feed my sense of adventure, and fallen completely in love with the fjords of Norway. Every experience shaped me in ways I could only once dream of — and now I get to help other people find that same shift in themselves.

The three kinds of connection

Jen Herold listening to a couple while planning their trip over a paper map

01

A planner who listens

I want to hear what excites you about a place before I ever suggest an itinerary.

A woman in a flowing dress standing on a wooden deck at sunset, taking in the calm sea

02

Presence in the moment

Once you're there, you're fully there — not half-lost in a hundred other things running through your head.

A hand holding a postcard of a fjord that perfectly matches the landscape ahead at golden hour

03

Dream to reality

Closing the gap between the trip you imagined and the one you come home remembering.

What I plan

Every budget. Every style. Every table.

Luxury travel planning for those who want the finest version of a destination — and a luxury feel built into budget travel for those who don't want to spend that way. No one gets a lesser experience here; they just get a different price tag.

01

Custom itineraries

Detailed itinerary planning and fully custom travel, built around how you actually want to move through a trip — not a template.

02

Small-group hosted travel

The camaraderie of traveling together, without giving up the polish of a well-run trip. Join one of my hosted adventures.

03

Couples getaways

From a quiet long weekend to the milestone trip you've been talking about for years — adventure or romance, your call.

04

Multigenerational family

Grandparents, parents, and kids, planned so everyone comes home saying it was worth it.

05

Solo travel

Crafted with the same care as any group trip — because a table for one deserves just as memorable a view.

06

Where we go

Ocean and river cruises. All-inclusive escapes. Magical moments with Mickey and your wizarding dreams at Universal. The streets of Europe, and adventure to the far corners of the map.

Kind words

Travelers who've been there

A family walking toward Cinderella Castle at Walt Disney World in golden evening light
Jen planned every detail so we could just be present. Our kids still talk about that trip like it was a dream.

The R. family

Walt Disney World

A couple walking beside the Seine toward the Eiffel Tower at sunrise
Our first big trip abroad without a tour group, and it felt effortless. Every transfer and reservation was handled before we even thought to ask.

S. & M.

Europe

A traveler overlooking a turquoise Alaskan glacial bay and snow-covered mountains
She found us an Alaska day we never would have discovered on our own — and it came in under what we'd budgeted.

D.

Alaska

The journal

Notes from the road

A coastal path above a still fjord in the Lofoten islands at first light

Lofoten · Norway

Fjord mornings, before the crowds

A molten orange sunset over the ocean in Maui, palm trees in silhouette

Maui · Hawaii

A sunset that felt staged just for me

A sled dog team running through snowy Alaskan wilderness at golden hour

Alaska · USA

Running with sled dogs at golden hour

Questions

Before you ask

How does planning a trip with you work?

It starts with a conversation — where you're dreaming of, who's going, and what the perfect version of the trip feels like to you. From there I handle the research, the booking, and the details, and you get an itinerary built around how you actually like to travel.

What does it cost to work with you?

Every trip is priced differently, and there's a version of the journey for every budget. I'll walk you through exactly how it works on our first call — no surprises.

Do you only plan luxury travel?

Not at all. Every budget, every style — from all-inclusive escapes to once-in-a-lifetime adventures. The goal is always the finest version of the trip you want, at a price you're comfortable with.

Can you help with Disney and Universal?

Absolutely. From resort selection and dining reservations to park strategy and those hard-to-get experiences, I plan the magic so you can just show up and enjoy it.

How far in advance should we start planning?

The sooner the better — especially for cruises, holiday travel, and big family trips. But if a getaway is calling sooner than that, reach out anyway; there's almost always a way to make it happen.

Say hello

Let's plan yours.

Tell me where you're dreaming of and roughly when — a single traveler, a multi-generational crew, or a couple chasing adventure or romance. I'll reply with a conversation, not a checklist.

jen@heroldtravel.com
609 · 744 · 4668
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Herold Travel · Carpe Diem — choosing this moment instead of someday